Motivation
"What got you thinking about selling?"
Listen for: Urgency, emotion
Deep Dive Questions:
- Has anything changed recently that's pushing the timeline?
- What happens if you don't sell in the next 30 days?
- On a scale of 1-10, how motivated are you to sell quickly?
- Is there a specific event driving this decision?
Timeline
"When would you like this handled?"
Listen for: Deadlines, flexibility
Deep Dive Questions:
- Is there a hard deadline I should know about?
- What's the latest you could close and still be okay?
- Would you take a lower price for a faster close?
- Are you already looking at other properties?
Decision Makers
"Who else needs to be comfortable?"
Listen for: Solo vs. committee
Deep Dive Questions:
- Is anyone else on the deed or has a say in this?
- Should I include your spouse/partner on our next call?
- Is there anyone who might object to selling?
- Who handles the final signature?
Price
"What's your walk-away number?"
Listen for: Floor vs. dream price
Deep Dive Questions:
- What's the minimum you'd accept and feel good about?
- Have you gotten any other offers or appraisals?
- Do you owe anything on the property?
- What would you need to walk away with after everything?
Confirm
"So just to make sure I've got this right..."
Listen for: Buy-in, blockers
Confirmation Framework:
- Repeat their motivation back to them
- Confirm the timeline and any hard deadlines
- Acknowledge all decision makers
- Validate their floor price expectations
- Ask: "Did I get all of that right?"